Analysis of Current Situation andDevelopment Prospects of Cross-border E-commerce Platforms in the Post-epidemic Era: Taking Tmall Global as an Example

  ABSTRACT: In recent months, the COVID-19 has been effectively controlled. The cross-border ecommerce platform that was impacted during the epidemic has also opened a new chapter, and social life has officially entered the post epidemic era. This article is based on the background of the post pandemic era, combined with previous analysis of cross-border e-commerce platforms, proposes new views and perspectives. This article first introduces the definition characteristics of cross-border platforms and their current operation and logistics situation. Then, it analyzes the advantages and disadvantages of four different logistics models. Finally, taking Tmall Global as an example, it analyzes Tmall Global’s profit model and the problems it currently faces. It is believed that Tmall Global currently has problems such as distinguishing genuine products from fake products, high homogenization, high logistics risks, high transportation costs, provides corresponding countermeasures.

KEYWORDS: Cross-border e-commerce; Tmall Global; post- pandemic era