Correlational Study on Internal Communication Strategies, Knowledge Sharing, Employee Engagement, and Job Satisfaction in One State University: Basis for Internal Communication Action Plan

ABSTRACT: As institutions continue to integrate digital communication tools post-pandemic, challenges related to delayed dissemination of information, lack of transparency, and limited knowledge-sharing mechanisms persist, affecting organizational efficiency and staff morale. This research investigated the relationship between internal communication strategies, knowledge sharing, employee engagement, and job satisfaction at one state university. A descriptive-correlational research design was employed to understand the relationships between the variables. The respondents, comprising 122 teaching and non-teaching employees, were identified using stratified random sampling. The collected data were analyzed using SPSS software, applying descriptive and Pearson correlation analysis. Results revealed a very high level of perception regarding internal communication strategies in terms of substantiality, participation, accountability, structural, relational, and cognitive knowledge sharing, job and organization engagement, and a significant level of job satisfaction relating to work conditions, compensation, opportunities for promotion, supervision quality, and human relations. Moreover, the research indicates that improving internal communication strategies, fostering knowledge sharing, and boosting employee engagement will likely increase job satisfaction for most employees. However, the varying results in supervision quality and work conditions suggest that the university should focus on comprehensive strategies to enhance these areas, as outlined in the proposed action plan of the research.

KEYWORDS: job satisfaction, internal communication, knowledge sharing, engagement, employees