CONCEPTUAL MODEL OF LEARNING FOR FARMERS BASED ON DIGITAL MEDIA

  ABSTRACT : This study examines the crisis of farmer regeneration in Indonesia, driven by low youth participation, limited economic attractiveness, and a weak social image of agriculture. The problem is compounded by restricted access to land, capital, and technology, as well as skill gaps. This study employed an Integrative Literature Review (ILR) based on Thematic Coding Analysis to develop a conceptual model of digital media–based farmer learning and analyzed thematically. The findings show that farmers actively utilize platforms such as Facebook, YouTube, and WhatsApp to access information, share experiences, and ad opt innovations. Digital media serves as a key reference for new techniques, with visual content enhancing understanding. Communication via these platforms improves coordination and collaboration, while farmers demonstrate critical literacy by verifying information before application.The model identifies four key variables: Farmer Digital Transformation, Digital Learning Communities, Digital as a Source of Innovation, and Hybrid Agricultural Learning. It underscores the importance of digital and economic literacy to support innovation and entrepreneurial performance among young farmers. The study concludes that strengthening digital infrastructure, policy innovation, and human resource capacity is essential to enhance farmer capability, promote sustainable practices, and accelerate agricultural transformation for improved welfare and food security.

KEYWORDS: Digital Transformation, Farmer Regeneration, Digital Learning Communities, Agricultural Innovation, Food Security