ATTITUDE OF GENERATION Z COLLEGE STUDENTS TOWARDS STUDYING SOCIAL SCIENCE

ABSTRACT: This study explored the attitudes of Generation Z college students toward studying Social Science, particularly in History and Geography, focusing on cognitive, behavioral, and affective components of attitude. Specifically, the cognitive component pertained to Generation Z college students’ beliefs, perceptions, and understanding of the subjects, while the behavioral component examined the actions and strategies students employed. On the other hand, the affective component focused on the emotions, interests, and feelings students associated with studying History and Geography. Employing qualitative research, specifically phenomenological, the study examined students’ attitudes toward History and Geography. A total of 30 Generation Z students participated in focus group discussions (FGD), and the data collected were analyzed using thematic analysis to identify patterns, themes, and deeper meanings within the participants’ responses.