AJHSSR Journal – AJHSSR

AJHSSR Journal

July 10, 2026

The Effect of Luxury Brand on Purchase Decision with Emotional Luxury Customer as Mediating Variable: A Study on Buttonscarves Hijab Store Consumers in Samarinda

ABSTRACT : This study examines the effect of luxury brand on purchase decision with emotional luxury customer as a mediating variable among consumers of the Buttonscarves […]
July 10, 2026

Sustainable Business Practices and Firm Competitiveness: A Conceptual Review of the Strategic Role of Green Compliance in Malaysia’s Electrical and Electronics Industry

ABSTRACT: The increasing adoption of Industry 4.0 technologies has transformed the way manufacturing organizations manage their supply chain operations, creating new opportunities for enhanced efficiency, collaboration, […]
July 10, 2026

An International Comparative Study on Preference and Return Rate of Venture Capital in China and Canada

ABSTRACT: As a core capital force to promote scientific and technological innovation and industrial upgrading, venture capital has shown significant national differentiation characteristics under the background […]
July 5, 2026

Affiliate Marketing as a Social Science: Trust, Risk, and Digital Behavior

ABSTRACT : Affiliate marketing is often treated as a commercial referral model, but this paper frames it as a social science question. It examines trust formation, […]