AJHSSR Journal – AJHSSR

AJHSSR Journal

October 7, 2026

The Influence of Short-Form Video Marketing on Consumer Engagement and Purchase Intention

ABSTRACT: Short-form video has become an important digital marketing format because it combines concise audiovisual communication, algorithmic distribution and interactive social-media features. Drawing on the Stimulus-Organism-Response […]
October 1, 2026

Strengthening Supply Chain Resilience for Critical Nutrition: A Review

ABSTRACT : This systematic literature review examines strategies to enhance the resilience of supply chains supplying essential nutrition and food products amid increasing global disruptions, including […]
October 1, 2026

Behavioural Innovation and Brand Performance of Digital Credit Providers In Kenya

ABSTRACT : While much of the innovation literature emphasises new products, processes, and strategies, an organisation’s capacity to translate any of these into market advantage ultimately […]
September 29, 2026

Electoral Mobilisation Strategies and Electoral Conflict in Emerging Democracies: The Case of Kenya’s Multi-Party Political Era

ABSTRACT : Kenya’s return to multiparty politics in 1991 opened electoral competition without eliminating the high distributive stakes attached to control of the state. Since then, […]