ABSTRACT : This study investigates the factor groups influencing impulsive buying behavior on social media among Vietnamese youth. Grounded in the Stimulus-Organism-Response (S-O-R) theoretical model, the […]
ABSTRACT : TikTok has rapidly gained popularity among Generation Z (Gen Z), exposing users to curated, appearance-focused content that may shape body image perceptions. This study […]
ABSTRACT : Advanced technologies become essential because industrial supply chains have become more complex while expanding globally to improve efficiency as well as agility and decision-making […]
