AJHSSR Journal – Page 3 – AJHSSR

AJHSSR Journal

July 5, 2025

Optimizing Customer Lifetime Value (CLV) Prediction Models in Retail Banking Using Deep Learning and Behavioral Segmentation

ABSTRACT : In a customer-focused financial world, predicting Customer Lifetime Value (CLV) has become crucial for gaining an edge in retail banking. Traditional CLV models rely […]
July 5, 2025

Customer Churn Prediction in Digital Banking: A Comparative Study of Xai Techniques for Interpretable Decision-Making

ABSTRACT : In the competitive world of digital banking, predicting and reducing customer churn is essential for long-term growth. Traditional predictive models can forecast churn quite […]
July 5, 2025

The Rise of Decentralized Credit Markets: Evaluating the Credit Risk and Governance Challenges of Defi Lending Platforms

ABSTRACT : A new era of peer-to-peer financial interactions has started with the rapid growth of decentralized finance (DeFi). This is changing how people access, price, […]
July 5, 2025

Climate Risk and Credit Allocation: How Banks Are Integrating Environmental Risk into Credit Decision-Making

ABSTRACT : Climate risk is no longer a far-off environmental issue; it is now a proximate and systemic hazard to financial stability. As central banks, regulators, […]