ABSTRACT : Purchase intention is consumer‟s desire to buy a product. The number of coffee shops that steadily increasing due to the abundance of coffee beans […]
ABSTRACT: MSMEs carry out marketing and innovation as driver of economic growth and the main component to build a competitive advantage. Innovation is part of a […]
ABSTRACT: Globally, the world is experiencing a very strange time battling an invisible enemy; the novel COVID-19 coronavirus, initially started in the Wuhan province of China, […]
