Cultural Diversity and Organizational Performance and Organizational Performance of Food and Beverages Firms in Port Harcourt, Nigeria

ABSTRACT: This study examined the influence of cultural diversity on organizational performance in food and beverages firms in Port Harcourt, Nigeria. A cross sectional research design was adopted for the study. Primary data was collated through self-administered, structured questionnaire. A cross sectional research design was adopted for the study. The population of this study comprised of the entire Food and Beverages Firms in Rivers State. A survey by the Manufacturing Association of Nigeria (MAN), Rivers State branch revealed that seventeen (17) registered Food Beverages Firms in Port Harcourt Rivers State Nigeria. The population was made up of 115 managers made up of plant managers, depot managers, trade managers and commercial managers in three selected Food and Beverages Firms. A sample size of 89 was determined using Taro Yamene sample size determination formula. The research hypotheses were tested using the Pearson Product Moment Correlation coefficient. The study findings revealed that cultural diversity significantly influences organizational performance in food and beverages firms in Port Harcourt. The study recommends effective organizational policies and strategies regarding the management of diverse workforce for a better organizational performance at the Food and Beverages Firms in Port Harcourt, Rivers State, Nigeria.
Keywords: Cultural Diversity, Organizational Performance, Market Share, Productivity Introduction