GREENWASHING AND INFORMATIONAL ASYMMETRY: THE CHALLENGES OF ESG GOVERNANCE IN THE FASHION INDUSTRY

Advances in information and communication technology in the digital age have fundamentally transformed the landscape of social interaction among people around the world, and Muslims are no exception. Social media platforms such as Facebook, Instagram, TikTok, X (Twitter), YouTube, and WhatsApp are no longer merely alternative spaces for exchanging information; rather, they have become the primary arena for shaping culture, ways of thinking, and the expression of religious identity.1 The ease of access and relative anonymity in cyberspace provide users with nearly unlimited freedom of expression. However, despite its great potential as a means of spreading the message of Islam and promoting goodness, the reality is that social media often serves as a platform where the boundaries of Islamic law are disregarded.2 Phenomena such as the spread of fake news (hoaxes), hate speech, showing off one‟s religious practices (digital riya‟), sowing discord (namimah), and the mockery and abuse of religious values (isti za’ iddin) have become a rampant daily occurrence in the online world