Tech-Enabled Sportswear: Artificial Intelligence (AI), Internet of Things (IoT), and Consumer Engagement in Emerging Markets

ABSTRACT : The high rate of convergence between Artificial Intelligence (AI) and the Internet of Things (IoT) has transformed the sportswear industry, especially in the emerging markets where people are increasingly adopting digital technologies. Smart sportswear is technology-powered, combining smart sensors, wearables, and data-driven applications to improve athletic performance, track health indicators, and customize consumer experiences. The paper will examine the contribution of AI to predictive analytics and personalization and how IoT allows connecting in real-time and engaging with communities. Special focus was made on consumer adoption trends in emerging markets where the cost factor, computer literacy, and connectivity issues contribute to market expansion. The results indicate that, as much as these regions have huge opportunities in regard to innovation and interactions, challenges like cost, privacy, and disparities in technological access should be eliminated. The paper emphasizes how the future of interactive sportswear is in the creation of inclusive, sustainable, and consumer-oriented solutions that can utilize AI and IoT to add value to dynamic and competitive markets.

KEYWORDS – Smart Sportswear, Wearable Technology, Artificial Intelligence, Internet Of Things, Consumer Adoption, Emerging Markets, Nigeria, and Brand Loyalty.