The Role of Trust in Mediating Perceived Ease of Use and Perceived Usefulness Towards Continuance Intention of The Application Participants Andal by Taspen Jember

  ABSTRACT : This research aims to determine the role of Trust in mediating Perceived Ease of Use and Perceived Usefulness against Continuance Intention of Andal by Taspen Application Participants in Jember. This research uses the type of Explanatory Research. The population in this research were all Andal by Taspen participants in the Taspen KC Jember working area covering Jember, Banyuwangi, Bondowoso, and Situbondo Regencies. The sampling methode used is Convenience Sampling. Determination of the number of samples used in this study is based on the Malhotra formula which states that the size of number of samples in the study is according to the number of indicators then at least multiplied by 5 to 10 with the number of indicators so the number of samples to be used in this study is 200 respondents. The data analysis method using Structural Equation Modelling (SEM) with the SmaprtPLS software. The results showed that Perceived Ease of Use was influential on Trust Andal by Taspen. The results showed that Perceived Usefulness influenced the Trust Andal by Taspen Jember. The results showed that Perceived Ease of Use was influential on the Continuance Intention Andal by Taspen. The results showed that Perceived Usefulness influenced the Continuance Intention Andal by Taspen. The results showed that Trust was influential to Continuance Intention Andal by Taspen. The results showed that Trust had no significant effect on mediating the influence of Perceived Ease of Use against Continuance Intention Andal by Taspen. The results showed that Trust mediates the effect of Perceived Usefulness on Continuance Intention Andal by Taspen.

KEYWORDS – Perceived Ease of Use, Perceived Usefulness, Trust, Continuance Intention.