AJHSSR Journal – Page 440 – AJHSSR

AJHSSR Journal

November 6, 2020

Is the University Campus Gender Friendly?Explore the Status of Noakhali Science and Technology University

ABSTRACT :This study employed to explore the current status of gender friendliness in Noakhali Scienceand Technology University (NSTU). A mixed explanatory research methodology is applied andmainly […]
November 1, 2020

THE INFLUENCE OF GUERRILLA MARKETING ON WORD OF MOUTH ACTIVITIES MEDIATED BY ADVERSTISING CREDIBILITY – STUDY ON GENERATION Z IN DENPASAR

ABSTRACT: The purpose of this study is to examine aspects of guerrilla marketing such as advertisingcreativity, message clarity, humor, and surprises in advertising to generation Z’s […]
November 1, 2020

THE EFFECT OF THE STORE’S ATMOSPHERE, EMOTIONAL SHOPPING, AND SHOPPING LIFESTYLE ON IMPULSE BUYING (Study on Miniso retail customers in Denpasar City)

ABSTRACT : Impulse buying a behavior of customers who make purchases spontaneously when they enter astore due to stimulation. The company strives to create a comfortable […]
November 1, 2020

Assessing the feasibility of monetary union in terms of business cycle synchronization in West Africa: An Application of Factor Augmented Vector Autoregressive Model (FAVAR)

ABSTRACT: This paper examines the nature of business cycle synchronization among 14 West Africancountries. Six macroeconomic variables were selected from each country and 4 regional shocks […]