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November 6, 2020
Published by AJHSSR Journal at November 6, 2020
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The Role of Brand Image Mediates the Effect of Word of Mouth on Purchase Decisions at ErimarebangunStores

ABSTRACT : Consumer purchasing decisions are basically not only dependent on the brand image created by acompany, but on the role of consumers in influencing other […]
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November 6, 2020
Published by AJHSSR Journal at November 6, 2020
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Main Character Morality in the Novel Cermin Tak Pernah Berdusta by Mira W

ABSTRACT : The purpose of this study is to describe and explain the morality of the main character in novelCermin Tak Pernah Berdusta by Mira W […]
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November 6, 2020
Published by AJHSSR Journal at November 6, 2020
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Is the University Campus Gender Friendly?Explore the Status of Noakhali Science and Technology University

ABSTRACT :This study employed to explore the current status of gender friendliness in Noakhali Scienceand Technology University (NSTU). A mixed explanatory research methodology is applied andmainly […]
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November 1, 2020
Published by AJHSSR Journal at November 1, 2020
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THE INFLUENCE OF GUERRILLA MARKETING ON WORD OF MOUTH ACTIVITIES MEDIATED BY ADVERSTISING CREDIBILITY – STUDY ON GENERATION Z IN DENPASAR

ABSTRACT: The purpose of this study is to examine aspects of guerrilla marketing such as advertisingcreativity, message clarity, humor, and surprises in advertising to generation Z’s […]
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